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Making Lists and Plans Can Cause Distress

Although it runs counter to what many life coaches believe and many counselors had hoped, making lists does not result in increased self-confidence and greater self-control. In fact, if you aren’t already feeling pretty good about your weight or budgeting acumen, making a food plan or budget is likely to backfire instead.

A study that was published in the Journal of Consumer Research reveals that conventional wisdom regarding planning doesn’t appear to hold true under examination. According to co-authors Claudia Townsend and Wendy Liu, planning is a great way to enhance self-control in those who are already doing well in pursuing their goals. However, those who believe they are not on track with their goals actually demonstrated less self-control after they engaged in planning.
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How Mr. Bubble Got Kids to Take Baths

The image of a brand coming to life as a person can spur people to make either healthy or unhealthy decisions. Which direction people choose appears to depend upon the sort of person they imagine the brand would become based on its image and whether they like the brand or not.

A study conducted by co-authors Pankaj Aggarwal and Ann L. McGill and published in the Journal of Consumer Research provides evidence that consumer behavior is affected when people identify with brands.
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More Options at the Store Means Consumers Pay More for Quality

For decades, economists have taught that competition between product brands leads to lower prices in the marketplace because consumers generally buy the lowest-priced items. However, researchers from three business schools recently noticed this assumption fell flat when it came to luxury items, like wine and chocolate. Despite an ever-increasing array of brands consumers can choose from at stores, prices on luxury items continue to climb with each new product that comes to market. Researchers say that’s because in the presence of so many options, consumer buying habits change from getting the best price to finding the best quality–and they’re willing to pay more than they should for it.
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Ads Targeting Groups are More Memorable, Study Shows

A study published in the Journal of Consumer Research reveals that advertisements that remind consumers of the groups they belong to are remembered better than more general advertisements. Coauthors Kathryn R. Mercurio and Mark Forehand explored the way people process advertisements that evoke the groups with which they identify. “A key determinant of how much consumers remember from an ad is the connection between the ad content and the consumer’s own self-concept.”
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Signs are Still a Powerful Marketing Tool, Study Says

In today’s competitive market, businesses are encouraged to expand their marketing efforts to take advantage of online advertising, social networking sites and even branded apps for mobile devices. A new study from the University of Cincinnati suggests that one of the oldest marketing tools in history, the humble sign, is still one of the most powerful. Furthermore, other marketing efforts may be of limited benefit if consumers can’t find the business because of inadequate signage.
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One-Upping the Joneses May Be as Crucial as Keeping Up with Them, Study Claims

You wouldn’t be surprised to see a run on the latest technological gadget after a pop star was seen using one, or a jump in sales of the purse carried by a wealthy heiress. Even before Lucky Strikes proved to the advertising world that celebrity endorsements sell products, marketers understood that stars and the wealthy influence consumers. You’d probably be a little surprised to see iPads fly off the shelves after the janitor at the mall was spotted using one, though. According to a new study published in the Journal of Consumer Research, however, that’s exactly what might happen.
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Online Comments Influence Consumers’ Decision-Making Process

Recent research published in the Journal of Consumer Research indicates that online comments do impact buyers’ decisions about which products to purchase. However, the factors that have the most influence are the number of comments and the reader’s approach to reading those comments.

According to Yeosun Yoon, Zeynep Gurhan-Canli and Gulen Sarial-Abi, co-authors of the study, “How individuals make decisions is influenced by their self-regulatory goals. According to regulatory focus theory, promotion-focused individuals are likely to be sensitive to gain-related information that involves the presence or absence of positive outcomes. On the other hand, prevention-focused individuals are likely to be sensitive to loss-related information that involves the presence or absence of negative outcomes.”
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Customers Touching Lowers Sales [Study]

The psychology of touching has been studied throughout the years, but only recently in a conventional retailing sense. This holiday, it is suggested from a recent study to avoid letting customers physically touch each other. According to Bret A.S. Martin from the Queensland University of Technology “For managers, a stranger’s touch in the store means the money walks out of the store.”

Customers are discomforted by touching and rubbing against other customers. The already stressful season is only accented when you shop and literally bump into others. This ultimately dissuades sales and may cause a customer to leave without buying.
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Branded Apps Are Powerful Advertising Tools, According to Study

New research published in the Journal of Interactive Marketing indicates that what many marketers have suspected for a while is true: The humble mobile app may be one of the most effective marketing tools ever created. According to the study, apps generate consumer interest in products and generate positive feelings toward their sponsors. All apps were effective, but apps that provided information or tools were most likely to resonate with users and establish connections.
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People May Not Read Nutrition Labels as Carefully as They Think, Study Suggests

Based on a study that appeared in the Journal of the American Dietetic Association, researchers from the University of Minnesota have concluded that people estimate that they read nutrition labels much more thoroughly than they really do. In addition, the researchers concluded that people looked at nutrition information more often and for longer periods of time when the information was located centrally, as opposed to being located towards the edge of their visual fields.
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